For the past couple of years, the mantra at Nielsen Co. has been to "follow the video." Now it's adding some audio. For the first time in nearly half a century Nielsen will begin reporting ratings for radio audiences in the U.S., going head-to-head with the radio industry's de facto advertising currency, the ratings of Arbitron Co. The move comes as Arbitron is under siege among many of its top customers, as well as civil rights activists in major markets, about concerns over the representative of samples it is using to produce radio audience estimates via its new portable people meter ratings system.
According to results of the 2008 eHoliday Study from Shop.org, 56.1% of online retailers expect their holiday sales to increase at least fifteen percent over last year, compared to 77.5% of retailers surveyed last year who expected their sales to grow more than 15 percent.
Scott Silverman, Executive Director of Shop.org, says "...Retailers will be heavily promotional to attract shoppers on a budget, but have also invested in new site features to improve the online buying experience."
BLOGS/COMMENTARY
Metrics Insider:
Smith Nov 18 6:00 PM ComScore Weighs In On View-Through Proof ComScore announced Monday some new proof on the efficacy of view-through as a key performance indicator for Web advertising....
Daily Online Examiner:
Davis Nov 18 4:30 PM EFF Defends Rights Of Parody Site Creator The Internet has made it possible for every citizen with a gripe against a company to broadcast their feelings far...
Search Insider:
Berkowitz Nov 18 1:45 PM Pausing To Rate YouTube's Sponsored Video Let's agree right away that YouTube's Sponsored Video isn't the next Google Killer.
Subaru Drives NBC's 'Green Is Universal' Nov 18, 7:45 AM EST
For its now second annual "Green is Universal" week, NBC Universal has made a major sponsoring deal with Subaru of America. During the week-long event--which...
Touchdown: ESPN To Air BCS, Outbids FoxNov 18, 3:39 PM EST
Walt Disney will again air the college football Bowl Championship Series starting in 2011, outbidding current owner Fox Sports in a deal valued at $500...
Major League Baseball Scores With Out-Of-Home Ad Exposures Nov 18, 7:45 AM EST
Nielsen Co. says one major out-of-home media company, Arena Media Networks, pulled in 173 million video advertising impressions through in-stadium digital displays for the entire...
Play Out: NYT Shuts Sports MagNov 18, 7:45 AM EST
The New York Times is halting publication of Play, its quarterly sports magazine, according to FishbowlNY.com, which first reported the news. Editor Mark Bryant said...
Washington AG Targets Tattoo Media's MyLuvCrush.com Nov 19, 8:00 AM EST
To settle a probe by the Attorney General of Washington, online ad network Tattoo Media has agreed to stop running a campaign that preyed on...
Game Boy: 'Nat Geo' Goes VideoNov 18, 5:22 PM EST
The National Geographic Society, which distributed its first magazine in 1888, is entering the video games business, seeking to further expand its for-profit operations. National...
November Sundays Have Something For EveryoneNov 18, 7:45 AM EST
This November, Sunday night proved on old adage about television: With counter-programming, there's something for everyone. For fans of football, the just-completed big Presidential political...
Americans Hungry To Have Holiday On A Shoestring Nov 18, 2:47 PM EST
Wal-Mart is betting that shoppers want to trim the fat. The retailer, which has already vowed to lower the cost of the holidays week by...
Citysearch Geo-Targets Locations, AdsNov 19, 8:00 AM EST
Citysearch has ripped out its backend system and overhauled the local online guides to offer social and mobile application. The redesign is intended to let...
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